Our Story
It started with a question: why is the jewelry that actually looks nice when shopping online so overpriced, and why is the jewelry that's cheap either low quality or just doesn't look right?
The issue with buying jewelry online is that it often seems to fall into one of two categories: pieces that tarnish quickly and turn green, or pieces that are completely overpriced and still look average. I wanted to change that.
Surprisingly, it was actually quite a simple task. From my bedroom in Athboy, I contacted multiple jewelry manufacturers across the globe, learned more about the process, and developed an understanding of what separates a low-quality piece from a high-quality one. Then, I placed my first bulk order.
I discovered that high-quality jewelry doesn't actually have to be expensive. Your statement piece can cost less than your hoodie and still be something you reach for every day.
I got to work with a few friends, built a small team, and we created Avoria Jewelry around that simple idea: jewelry that looks good, lasts, and doesn't need to cost a fortune.
Our mission
Our mission is simple: to make jewelry that looks and feels premium without the premium price tag, while actually looking good.
We believe good jewelry should be something you can wear often and that actually works with your outfits, not something you have to save for a special occasion. Avoria Jewelry is about giving you pieces that feel special, without making them unnecessarily expensive.
How we work
We work directly with jewelry manufacturers to design pieces that look amazing and keep up with modern styling trends.
Working directly with manufacturing partners and avoiding middlemen allows us to skip the ridiculous markups. Our goal is to make jewelry people love enough to recommend to their friends, allowing word of mouth to do most of the heavy lifting in the marketing department. That means a smaller marketing budget and even lower prices.
What Avoria Jewelry stands for
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Distinctive jewelry designed with everyday wear in mind
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A focused collection rather than an endless catalogue
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Clear product information and straightforward pricing
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Accessible shipping, return and contact information
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A brand that will grow through genuine customer feedback
Where we’re headed
Avoria Jewelry is still at an early stage, and we are building the brand gradually. As more customers wear our pieces and share their experiences, we will use that genuine feedback to improve our collection and the way we serve them.
The collection may grow, but the idea behind it will remain the same: jewelry should be something you reach for regularly, not something you only admire from a distance, and not something you have to pay a fortune for.
- Jack Fitzpatrick, Founder